WealthDesk and Axis Securities have entered right into a partnership to supply readymade portfolios, referred to as WealthBaskets, to the latter’s over 4 million retail buyers. As per the press launch, the partnership will allow entry to funding and wealth merchandise like direct fairness and ETF-based WealthBaskets from SEBI registered intermediaries.
WealthDesk is an internet-scale funding know-how platform that’s constructing the Unified Wealth Interface (UWI) that might allow retail buyers to take a position throughout cell apps and web sites by way of their broking accounts.
The customers of Axis Securities can entry wealth merchandise by way of their RING Cell software and RING platform. They’ll additionally opt-in for SIPs on their premium wealth baskets. Axis Securities customers can put money into wealth merchandise managed by SEBI registered intermediaries, together with the inner analysis staff of Axis Securities. These merchandise will be long-term, short-term, balanced, asset allocation primarily based, thematic, sectoral, and so on.
Ujjwal Jain, Founder & CEO, WealthDesk, stated, “WealthDesk helps make investing straightforward for thousands and thousands of buyers with broking accounts. Because the variety of retail buyers has been rising in India, we at WealthDesk are increasing entry to systematic Wealth Administration options by way of our esteemed SEBI registered companions underneath our Unified Wealth Interface (UWI) imaginative and prescient. This can assist a big phase of the retail investor group. Axis Securities has pioneered bank-led broking, which has made investing seamless for thousands and thousands of buyers. With this distinctive partnership, buyers with Axis Securities will get pleasure from easy entry to progressive wealth options in our ecosystem. We’re extraordinarily enthusiastic about this partnership.”
Vamsi Krishna, Head – Product and Advertising, Axis Securities, stated, “We’re joyful to collaborate with WealthDesk and prolong entry to a cutting-edge funding know-how platform to our prospects. At Axis Securities, we always try to empower our purchasers to benefit from their investments, and our partnership with WealthDesk is one other step in direction of this endeavour. By means of a sturdy digital platform, our prospects will now be capable of put money into curated research-based merchandise and luxuriate in seamless wealth options. This tie-up is one other milestone in our journey to make investments easy and accessible to all.”
Supply: Live Mint